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Reliance- Microsoft deal a huge threat to Amazon and Google in India

13-08-201913-08-2019 11:15:36 IST
2019-08-13T05:45:36.369Z13-08-2019 2019-08-13T05:45:33.264Z - - 21-08-2019

Reliance- Microsoft deal a huge threat to Amazon and Google in India


Reliance Industry's announcement to partner with Microsoft to strengthen its cloud-based services to better its offerings for Jio telecom services is set to pose a direct threat to rival cloud companies like Amazon and Alphabet.Inc's Google. 

As part of the 10-year alliance, Jio will build data centers across India that will be hosted on Microsoft’s Azure cloud, Reliance Chairman Mukesh Ambani told shareholders at the company annual shareholders’ meeting.

“We now have the capability to develop truly India-native solutions, including speech recognition and natural language understanding for all major Indian languages and dialects," said Reliance Chairman Mukesh Ambani.

Reliance entry into the internet world especially hosting and data storage services is set to be a big jolt of Amazon's Web Services which currently holds and great share in the Indian market.

Ambani's foray into the world of Internet services is expected to bring in a disruption similar to that which he brought with his Reliance Jio. In 2016, Jio gave the best prices and free voice callings which pushed a number of Telecom giants out of the competition. 

"Other cloud players like AWS and Google will have to come up with new, perhaps cheaper pricing models for India," said Satyajit Sinha, an analyst at tech consultancy Counterpoint.

Jio would provide free connectivity and cloud infrastructure to start-ups, Ambani said, adding the company would offer a “bundle of connectivity, productivity and automation tools” to micro, small and medium business for as little as Rs1,500/-

Sharat Bhamidi

With 5 years of experience in Digital Media, Sharat Bhamdi specialises in creating content for webistes, developing ad campaigns and social media campaigns. At NewsSting, he handles the video division where he brings in content through feature videos and interviews.
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