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Google to compete with TikTok through 'Firework'

06-10-201906-10-2019 10:36:56 IST
2019-10-06T05:06:56.127Z06-10-2019 2019-10-06T05:06:53.176Z - - 19-02-2020

Google to compete with TikTok through 'Firework'


Tech giant Google is reportedly interested in purchasing and is in talks with 'Firework', a social video app that lets users create short videos with various effects just like 'TikTok.

According to The Wall Street Journal, Chinese tech company 'Weibo' was also interested in purchasing California based Firework, however, the talks with Google have gone 'further along' as per sources. 

Firework entered India last month was valued at more than $100 million in a fund-raising round earlier this year. TikTok’s parent, Beijing-based ByteDance, is valued around $75 billion.

Firework, just like TikTok allows the users to create 15-second videos with after effects. However, Firework also boasts of a 30-second "Reveal" feature which allows the users to take both horizontal and vertical video in one shot from their mobile device.

The app is currently available on both iOS and Android platform and already has got one million-plus downloads. 

"My vision for Firework in India is to become more relevant and give our users every opportunity to stay meaningful and seamlessly experience a new view from their lens," said Sunil Nair, MD and CEO, Fireworks India. 

The short video messaging app is currently the most talked-about market and in November last year, social media giant Facebook also quietly released a stand-alone app called Lasso to compete with TikTok. 

Sharat Bhamidi

With 5 years of experience in Digital Media, Sharat Bhamdi specialises in creating content for webistes, developing ad campaigns and social media campaigns. At NewsSting, he handles the video division where he brings in content through feature videos and interviews.
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