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Pawan Kalyan-Kingmaker or just another aspirant?

25-01-201925-01-2019 17:23:36 IST
Updated On 25-01-2019 17:24:38 ISTUpdated On 25-01-20192019-01-25T11:53:36.731Z25-01-2019 2019-01-25T11:53:30.941Z - 2019-01-25T11:54:38.067Z - 25-01-2019

Pawan Kalyan-Kingmaker or just another aspirant?
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From celluloid to politics, many Indian film actors have made a grand entry to the political scene. Some like MGR and Jayalalitha in Tamil Nadu and NTR in Andhra Pradesh succeeded while others failed to live up to the basic expectations. Film stars in politics is not a not a new trend, especially down south. 

Chiranjeevi, Rajinikanth, Kamal Haasan, Vijaykanth, Ambareesh, Suresh Gopi are just some of the major stars from their respective industries who took a plunge in politics but more or less failed to deliver.

While the likes of Chiranjeevi and Vijaykanth launched their parties amidst much fanfare, the adulation that they received on screen just didn’t translate into votes. The likes of Haasan, Rajinikanth, and Pawan Kalyan will be contesting their first elections this time around and only time will tell how they fare.

This time around, all eyes would be on Pawan Kalyan’s Janasena. A section believes that Pawan will play a role akin to that of Kumaraswamy in Karnataka, where he would be instrumental in deciding who forms the government. There is another group who feel that Pawan won’t make much of a difference and would bag no more than single-digit score considering the fact that Janasena doesn’t have as much of a public following as that of TDP or YSRCP

Janasena with its motto- “Fight for the Rights of each and every Common Person” has no clear agenda and seems to be inconsistent in taking concrete steps that an emerging party must do.  The actor’s wide popularity has been used to promote the party. However, barring Pawan and Nadendla Manohar, there are not many faces for people to identify with. 

Although Pawan has received a great response to his public rallies; especially those in the Godavari districts, political analysts are equating this with his elder brother’s campaigns. Chiranjeevi’s rallies also attracted a large number of people who turned out in huge numbers, however, the same couldn’t translate into votes as expected.

South Indian film stars tend to enjoy a larger-than-life image. Early political entrants from film fraternity like MGR and NTR succeeded in establishing their own political parties. The successes of Dravida Munnetra Kazhagam (DMK), All India Anna Dravida Munnetra Kazhagam (AIADMK) and Telugu Desam Party (TDP) has inspired many film personalities to enter the political fray. Both NTR and MGR ran their campaigns on the themes of Telugu and Dravidian pride respectively. This seems to be missing from Kalyan’s campaign, where barring the Uddandam issue, Kalyan seems to be following a typical opposition template where lashing out against other parties seems to be the priority. 

With elections approaching fast and Kalyan declaring that Janasena would be contesting all 175 AP Assembly seats, people are wondering whether Kalyan has it in him to convert box office numbers to votes. As it has become evident that mass appeal doesn’t translate to votes, it is high time that Pawan comes up with a concrete plan to cement Janasena’s place in people’s minds and not take the tried and tested method of accusations and attacks if he is to make a difference this time.

 


Sharat Bhamidi


With 5 years of experience in Digital Media, Sharat Bhamdi specialises in creating content for webistes, developing ad campaigns and social media campaigns. At NewsSting, he handles the video division where he brings in content through feature videos and interviews.
 sharat@rightfolio.co.in
      040 23600300

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